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4 Good Reasons to use PR as part of your Marketing Strategy
1. Cost effective - using PR can be significantly cheaper than more traditional advertising methods and the effects are often longer lasting
2. Trustworthiness - editorial coverage is seen as more reputable and more independent than advertising
3. Effective - strategically placed PR can build support for your brand, promote your company to a selected audience and help maintain your reputation
4. Wider Audience - PR often reaches a wider audience than traditional advertising methods allowing you to tap into new markets
View Herefordshire and Worcestershire Chamber of Commerce's guide to writing an effective press release